Ray Kroc of McDonald’s fame said, “When your competition is drowning, stick a hose in their mouth.” (via Cameron H)
That’s exactly what Richard Branson is doing to British Airways: calling the multi-billion dollar commercial airline ‘almost worthless’, and encouraging the British Goverment to NOT bail them out.
BA was ruthless to Virgin in the early years, so Richard’s unceasing antagonism is almost expected. I find it beautiful. He is most definitely capitalizing on a fresh PR opportunity as his main competitor wobbles.
Smaller companies can apply this rival-killing drama, but only do it if it creates headlines.
