Most companies have still not maximized their websites to be found by search engines. My friend Carlos of Bloom Marketing – a local SEO firm that everyone I refer to is very very happy with – says that he thinks less than 20% of companies use search engine optimization as a marketing tool.
Carlos says the other big mistake companies make is they try and use their internal, existing marketing terms for SEO. So, Johnny’s Kayaks (made up name – I hope) in Revelstoke BC would bank on key words like ‘Johnny’s Kayaks in Revelstoke’, when what they should be doing is optimizing words the way people think, ie: ‘Kayak rentals british columbia’, ‘outdoor adventure kootenays’ ‘whitewater rafting Canada’, etc..
And instead of having an SEO peeing contest with your nearest competitor about who’s higher on Google, try and think of what other words people ponder when they need a company like yours. That is where all the hidden gold is online.
Eskimo roll pic: Wavelength Magazine
February 4, 2010 at 1:15 pm |
Thank you for writing about us Tyler!
February 5, 2010 at 11:48 am |
Thanks for this Tyler. It means a lot coming from you!