ABC’s beautiful iPad news app has been downloaded over 140,000 times in the first six days.
It works like a spinning ball – as if all news content comes out of some all-knowing sphere. And while the news is mostly negative, I check this app daily just because it’s so fun to play with.
The iPad’s new interface rapidly changes the marketing game for brands. Like the iPhone, some companies will experience hyper-growth because people are drawn to their easy to use, well thought out iPad apps.
Good apps are an effective marketing strategy, so don’t be late to the game.
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