Archive for the ‘Uncategorized’ Category

I Love ‘I Love Local Commercials’

November 5, 2009


The ad for this mobile home dealer is so awesomely funny.  If you can’t afford to make an ad, hire these guys for free.  You need to be willing to submit your ego big time.

MicroBilt, the company sponsoring this is genius. Companies that take risks to milk the online viral factor are the future.

local commercials

Simple Wins

November 2, 2009

Drive poster
ONE poster jumped out at me on Commercial Drive today.  It was the one that
1. Asked a question
2. Had the least amount of info on it

Why are you posting an ad?  Is it so people can make a decision on the spot or so you can drive them to a website?   Because those are two entirely different strategies.  Pick one, then make it the most simple on the block.

Customer Stories

November 1, 2009

3 stories I’ve generated recently for customers.
g&m logo
FrogBox in The Globe and Mail

FitCeleb logo
Studeo 55 on Fit Celeb

LAT
Maverick Business Adventures
on an LA Times blog

Ya!  Lots goin on…

The 2010 Bandwagon Loophole

October 28, 2009

Flag
Relentless VANOC brand cops make sure companies big and small don’t use anything for promotional use with the word ‘Olympic’, the Olympic rings, or the creepy mascots.

This record breaking 160′ x 100′ Canadian flag shows everyone that The Residences at Georgia still has Olympic fever, but has cashed in on free public domain patriotism.

Yay to being full on in the spirit without paying for it.

Apple Asked For It

October 28, 2009


You can’t just happily bash away and not expect a drove of new people challenging you with your same tactics.  It reminds me of high school in Maple Ridge – the more rockers we fought, the more other tougher rockers wanted to fight us.

I kinda hope Droid crushes em, just because.

DroidDoes

via CNET

BoingBoing Got Stronger

October 28, 2009

logo
Random blog behemoth BoingBoing redesigned their layout and made an undaunted, valiant move with their new slogan.  They went from the tepid yet classic ‘A Directory Of Wonderful Things’ to ‘Media Culture Brainwash For Now People’.

The new slogan draws you in, makes you want to be apart of it in a proud, self-deprecating way.  BoingBoingers are mindful of their cult-like tendencies and this new descriptor sums them up sharply.

Brands that embolden their base with a strong identity only increase loyalty.

I hope this company makes it

October 28, 2009

HashCeratopsFor the name and logo alone, let’s hope HashCeratops rocks on for years to come.  This Twitter hashtag service for restaurants and clubs will likely get scooped up as Twit giants grow.  But that name… oh ya.

Names are strong when they’re phonetically sweet.  HashCeratops is just fun to say.

via TechCrunch

Brag About Everything!

October 27, 2009

tumblrThis brag list is for Tumblr – a website that lets you microblog, create social network themes, customize stuff, etc…

Until I read the above brag list I didn’t get Tumblr (this didn’t help either).  But since tens of thousands of people obviously get it, I don’t need to. I just need to jump in and figure it out.  Apparently I’m missing out!

If you are promoting your company or flogging yourself in a resume, keep your humility out of it.  Be unashamed and outlandish about your accomplishments.  Let people know what they’re missing by not hiring you.

Thanks to my buddy Minna for Tweetin this!

Descriptive Text Videos

October 22, 2009


There is a huge trend to share a message with just words and music in a YouTube.  This one is a bit goose-bumpy.

I don’t think this could be made more clear.  You could have Oprah, Mother Theresa, Obama, Bono and Dakota Fanning speaking this out and it wouldn’t be as effective.  And it’s cheap to do!

Thanks to my buddy/rad photographer Tracy for posting this on FB.

The Beaten Dead Horse

October 22, 2009

saupload_mac_pc
Everyone loved Apple’s Mac vs PC ads for a couple years, but they’ve run their course.  Time to pack it in John and Justin.  Even Mac-aholics want Apple to show em something else.

All good ad campaigns have a life cycle.  Know when to kill yours.