Me Talking PR

Last week I spoke at a MeetUp event at The Network Hub.
Subject:  3 Things That CAN Help You Get Publicity

Check it out, and yes I know I need better make-up next time.

Return Policy

When returning hardware to the phone company it’s easier to go to the source.

Here Tyler gives Telus back some unused parts to one of their drivers the easiest way possible.

“Best way to not take ‘no’ for an answer is avoid getting an answer altogether.” – Tyler

The Pretend Embargo Leak

Photos of Rolls Royce’s new model were ‘leaked ahead of the embargo‘ today. Well, I need to see a video of the fuming mad CEO before I believe it wasn’t planned.

Ever-increasing staged embargo leaks add a certain drama and sense of urgency in reading something that wasn’t supposed to be leaked, which greatly increases exposure – even among the Grey Poupon crowd.

Embargoes are dying anyways. Even the most notorious tech blogger said he won’t honor embargoes anymore.

Sarcasm is Lovely

Hulu’s Superbowl ad with Alec Baldwin reveals their true intentions in the slogan ‘An evil plot to destroy the world.’

More companies should have fun with corporate branding, and realize that most people ‘get it’.

(Oh, and Canadians are severely bothered that Hulu doesn’t work up here. Argh!)

Ladies love cool ads

I’ve been totally digging the last celebrity Old Spice ads during the last couple of years. Remember Bruce Campbell playing “Hungry Like a Wolf” on the piano? Of course you do, it was amazing. But that was TV and this is print.

Right here you have an image that’s inferred to be that of the famous rapper before the ladies loved cool James, but with the help of Old Spice, he found his mojo. The copy refers to one of LL Cool J’s more famous singles, and hilarity ensues.

A lot of companies use celebrity endorsements to push their product, but most of the time it’s just a face with no real connection to the company. White noise.

But if you managed to make it funny or memorable, then you’ll have a bigger impact

UPDATE:

Now the ads are online and on TV. Check out the video