Video game Gran Turismo’s tag line is ‘The Real Driving Simulator’. Such a strong statement makes even a non-gamer curious.
Slogans are just as important as your name, logo and colors.
Gran Turismo has two of the most stunning video trailers for their game here and the newest one here. Absolutely spectacular – better than the real thing?
Aussie start up Envato had a product called FlashDen, but deep pocket firm Adobe owns the trademark to the word Flash, so Envato had to quickly change the name. They chose ActiveDen.
I hope The Washtington Post and TechCrunch got wind of this because Envato’s PR person proactively shared the news. Being on the Post and TC could prompt the biggest traffic spike that the young Aussie firm ever has.
Consider sharing your dirty laundry or legal news if it helps get your brand good exposure.
The President of the small tropical country The Maldives and 13 of his Government officials had an underwater meeting to make a strong statement that rising sea levels threaten the very existence of their island state, which has an average elevation of 1.5 meters above sea level.
This WSJ video shows several reporters witnessing the event, which received a lot of coverage. The visual of a government body underwater was needed to draw media outlets from around the world.
Find a way to make your message interesting to the end reader before sharing your message.
The black 68 Firebird coupe used in this picture for Studeo 55’s website is Pastor Dave Koop’s.
Dave told me yesterday that this is their date car, and he and his wife are not allowed to talk about work at all when they’re in the Firebird.
Do you have an escape place? A sanctuary that is free from everything else in your life? I think these boundaries are important and can help creative people manage/prioritize what matters most.
Imagine being a US doctor and getting an invitation to hear Barack at the White House, and on the invite it says “Oh, you gotta wear a white lab coat.”
Doctors don’t wear those that often. This is absolutely a socialized healthcare marketing strategy by Barack to show everyone he’s with his cohort of PhDers who aren’t afraid of blood.
Everything matters in conveying a message – right down to what your hand picked audience is wearing.
source: White House
You can’t judge a book by its cover, but authors sell a lot more books with a neck jarring cover. And most authors that have the wherewithal to light up the cover know how to give the people what they want.
My friend Simon Sinek will sell a lot of books. Not just because he teaches at Columbia, speaks at Ted and other huge conferences, but because what he does is backed up by why he does it. Everything he says sounds like its on purpose.
If you want to read something with strong words, get this book.
I got FrogBox in today’s Metro with a story I wrote about biodiesel. I did the research, provided stats and other content. Only then was it story-worthy, so including the photo and mention of FrogBox made sense to the paper’s editor.
Companies try too hard to get stories just about them. The story should be about something that matters to readers that also includes you. That’s what reporters are waiting for!
Rad guy in photo: Phil Harbut
I knew at 5 years old that I would own my own company, but our school system raises us to be job people. Kidpreneurs bucks that trend.
This book would have empowered me as a child. The Toren brothers came out with this when they couldn’t find a book that talked to their kids in a simple way about how to start a company.
Parents, get it! Many of you will be reminded of your own big dreams to take bigger risks and step out. It’s a quick read – awesome stocking stuffer.
The slogan for the new Woodwards development downtown Vancouver is ‘Be bold or move to suburbia.’ That gets you off the couch either way man.
There’s too much safe marketing out there that literally does NOTHING.
My customer Spence Diamonds has deliberately annoying radio ads. The CEO says that in order for the ads to be effective, 30% of people have to love them and 30% have to hate them. Their sales have jumped by 30% since they started the ads.
Separate the wheat from the chaff. There are people that will not buy from you: piss those people off and ignite your followers.
Starbucks launched instant coffee this week. Watch funny video.
This will be a massive hit for obvious reasons:
1. VIA. Name brand that compliments product
2. Warm, stand-out colors and diverse images on marketing collateral
3. Concise, simple wording around product benefits
4. Overwhelming amount of in-store decals and cardboard cut-outs
5. Free samples!
6. Ridiculously huge media coverage in 2 days (whoah)
7. Already all over Google Images (this is huge and rare and usually takes time. A lot of companies don’t think it matters.)
Two thumps up for Starbucks on this blitz campaign.
