Archive for August, 2007

Buy The Book, Have Some Fun

August 20, 2007

Today my news making cousin was in The USA Today because his majorly awesome funny book comes out tomorrow. 

It’s cheap, so buy it here, here, or here in Canada.  


Hondamentalism & Big Daddy Box Meal

August 20, 2007

Offline companies create online time wasters to get their coolness on.   Honda’s new site lets you test your ‘hardcore engineering’.  Hardcore engineering??  Yep, you need a red logo on your Civic. 

KFC allegedly lours Brits into stores with a hunger strike chicken-like version of Pac Man. 

These are nothing more than headline getters.  Who cares about discussing the product/service if blogs and media outlets increase coverage of the overall brand? 



Shoes, Shirts and Everything Going 2.0

August 6, 2007

Offline companies are banking on the user generated (aka 2.0) boom.   John Fluevog brought his loyal customer base in close when he launched Vog Populi a few months ago.  Fluevogians get to vote on what shoes to make and where to advertise. 

Jones Soda did it with labels.  Al Gore’s awesome Current TV did it with a US TV station.   Threadless did it with their entire business model.

Any cool company best be getting their users involved.  

Like the online TV start up says: 

additional link

An Easy Way to Drum Up Press

August 3, 2007


So many companies generate big press by announcing a new round of financing or a merger or acquisition.  The product/service doesn’t even have to be good!

Techcrunch covered Docstoc today.  Docstoc announced that they’re ‘close’ to closing another round of financing.  As a result they’re talked about on the 4th biggest blog in blogistan. 

If you want to generate fast PR and don’t have much of a story, buy something or get some money.  Actually, just announce that you’re going to do it. 

Saskatchewan Is Winning

August 1, 2007


In the last eight months, more people moved from Alberta to Saskatchewan, reversing a decade old trend of opportunity seekers heading west.   This is a huge victory for Premier Calvert and his relentless and aggressive marketing campaign to make Calgarians question their priorities.

Rather than touting high paying jobs, the campaign focuses on quality of life.  Ads donning the trails and subways of cluttered Cowtown prey on vulnerable and tired moms and dads striving to get ahead in a frustratingly busy city, with messages like, “If this were Saskatchewan, you’d be home now!”