Saskatchewan Is Winning



In the last eight months, more people moved from Alberta to Saskatchewan, reversing a decade old trend of opportunity seekers heading west.   This is a huge victory for Premier Calvert and his relentless and aggressive marketing campaign to make Calgarians question their priorities.

Rather than touting high paying jobs, the campaign focuses on quality of life.  Ads donning the trails and subways of cluttered Cowtown prey on vulnerable and tired moms and dads striving to get ahead in a frustratingly busy city, with messages like, “If this were Saskatchewan, you’d be home now!” 


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