An Easy Way to Drum Up Press



So many companies generate big press by announcing a new round of financing or a merger or acquisition.  The product/service doesn’t even have to be good!

Techcrunch covered Docstoc today.  Docstoc announced that they’re ‘close’ to closing another round of financing.  As a result they’re talked about on the 4th biggest blog in blogistan. 

If you want to generate fast PR and don’t have much of a story, buy something or get some money.  Actually, just announce that you’re going to do it. 

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