Shoes, Shirts and Everything Going 2.0


Offline companies are banking on the user generated (aka 2.0) boom.   John Fluevog brought his loyal customer base in close when he launched Vog Populi a few months ago.  Fluevogians get to vote on what shoes to make and where to advertise. 

Jones Soda did it with labels.  Al Gore’s awesome Current TV did it with a US TV station.   Threadless did it with their entire business model.

Any cool company best be getting their users involved.  

Like the online TV start up says: 

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