Hondamentalism & Big Daddy Box Meal


Offline companies create online time wasters to get their coolness on.   Honda’s new site lets you test your ‘hardcore engineering’.  Hardcore engineering??  Yep, you need a red logo on your Civic. 

KFC allegedly lours Brits into stores with a hunger strike chicken-like version of Pac Man. 

These are nothing more than headline getters.  Who cares about discussing the product/service if blogs and media outlets increase coverage of the overall brand? 




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