Movember Is Working. Everywhere.

by

Movember newspaper ad

Prostate cancer in men is more prevalent than breast cancer in women. The awareness group Movember encourages men to grow a moustache in November and raise money for prostate cancer research.

The BC Lions have joined forces with Movember, and New Zealand private school students are breaking school rules to support the cause.

It’s working because Movember has brought the cool factor to a sensitive issue. The cheesiness of moustaches overrides that men’s egos get in the way of getting their prostates checked.

Smak is doing an awesome job generating press all over the world.

Join the Facebook group.

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