Watch The Kindle Shine

by

 amazon.com

Amazon’s Kindle stores 200 full novels and lasts for 30 hours on one charge.  It will change reading forever, and the greenies will love it taking even book worms paperless.

What makes it iconic is the look.  It’s not out to out-avant-garde the iPhone or Blackberry.  It makes a powerfully simple statement:  I JUST WANT TO READ.   The masses are still not techno-gadgets, and Amazon responded to the reading kind.  The Kindle culture will be set apart forever.

 Newsweek cover story

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