Archive for March, 2008

Online Viral is the New TV Ad

March 31, 2008

Pontiac launches a worthy Bimmer-smashing video with its new G8.

This is probably too long for TV (1:20) but watch bloggers and viral spiders carry it far.

Well done Pontiac (ugh, I can’t believe I just said that)

Autoblog link


CEOs Need THIS in Their Back Pocket

March 29, 2008

The master tactician behind taking 1-800-GOT-JUNK? to stratospheric, award winning levels – including teaching me everything I know about PR – has launched an essential DVD set to help companies strengthen and grow.

A lot of people have been waiting for Cameron to do this – and it’s been brewing for some time.

The information in this package is next to golden, and without question an amazing value for the money.
Check it out! Cameron is also one of the greatest TEACHERS you’ll ever learn from. Watch here.

Shreddies’ Ad Campaign is Diamond

March 28, 2008


New Ads of a childhood staple depict old square Shreddies as boring and the new diamond Shreddies as exciting.

This portrays a strong culture for something that hasn’t changed in 35 years. And think of the thousands of people that will get a fresh smile on their face in the cereal aisle this week, with a hint of curiosity: did they really change the shape?

Hooray to Ogilvy in downtown Canada.

Koodo got me in 5 seconds

March 28, 2008


The new web-based-child-of-Telus discount phone company has a 5 second TV ad: Disco music starts and a cheesy 80s workout queen does a sit up and winks at the camera. Then ‘‘ flashes in for a second.

That’s it. I saw it once and it made me check the site.

None of the other commercials made my brother-in-law and I look at each other with that ‘WTH is going on?’ face.

The campaign is a shot in the arm that will cause a stir. Beautiful.

The Killer ‘About’

March 20, 2008

Facebook and other companies have a very simple ‘About’ on their home page that explain quickly and simply why the company exists.

Most people won’t read through 5 paragraphs of how you got started and why.

Commoncraft created a Twitter video. It could be shorter, funnier and have a stronger cool factor, but this type of ‘about’ is how companies capture more users that land on their website.

Commoncraft via Evhead link

Diddy’s New Heroic (story landing) Service

March 16, 2008


Diddy’s new car service for drunk celebs is unlikely a long term business prospect, but the announcement generated hundreds of media hits that use the word “Diddy”.

This was undoubtedly his only intent, because most B/C-listers already have access to a private driver, and even Diddy can’t stop a vicodin-ridden Bentley driver from heading into oncoming interstate traffic.

Yet, for now, Diddy is seen as the salt of the earth.

PopSugar link


Best Logo in Vancouver

March 12, 2008

The Chop Shop at Granville and Nelson has thrived since it opened 3 years ago. There is a strong culture and a fun atmosphere inside that caters to the Granville locals, and all of this is revealed in the sign above the store.

Two small words and scissors on fire tell you exactly what to expect.  Service matters, but logos this powerful can create an instant loyalty.