The Killer ‘About’

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Facebook and other companies have a very simple ‘About’ on their home page that explain quickly and simply why the company exists.

Most people won’t read through 5 paragraphs of how you got started and why.

Commoncraft created a Twitter video. It could be shorter, funnier and have a stronger cool factor, but this type of ‘about’ is how companies capture more users that land on their website.

Commoncraft via Evhead link

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