Shreddies’ Ad Campaign is Diamond

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New Ads of a childhood staple depict old square Shreddies as boring and the new diamond Shreddies as exciting.

This portrays a strong culture for something that hasn’t changed in 35 years. And think of the thousands of people that will get a fresh smile on their face in the cereal aisle this week, with a hint of curiosity: did they really change the shape?

Hooray to Ogilvy in downtown Canada.

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