In the last 2 years we have seen an overwhelming trend of companies claiming to be eco-minded. Are companies truly going green or is this a shallow marketing trend?

There’s a brand new subdivision in Maple Ridge, BC that’s branding ‘Eco-Friendly’ homes. A vinyl siding subidivision that just replaced a rain forest on the side of a mountain is calling its homes ‘Eco-Friendly’.

Maybe the homes grow oxygen-producing moss on the north-facing side, but this is far from genuine branding.

Wikipedia says sustainability is a characteristic of a process or state that can be maintained at a certain level indefinitely.


If you’re serious about growing a company while saving the planet USE ANOTHER TERM!
Think different because the going-green buzz words are becoming non-credible and will die fast.

update: see what Seth Godin thinks about this


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