Why not make it a world record?


The highly anticipated FireFox 3 was released yesterday, and 8.3 million copies have been downloaded in 24hrs, giving it a 4% market share out of the gate.

Millions were anxiously waiting for this, but why not put a spin on it anyways?   Firefox said they wanted this to be the most downloaded thing in a 24hr period.   Guinness unlikely tracks download activity, so who knows what the previous record was.   But that’s not the point.

The point is… they did it!   Contests and world records excite people to be a part of a campaign.

TechCrunch link


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