Walmart Goes Softie with New Logo


Although I have a PR company, I am passionate about logos and brand communication.

Walmart is about to begin replacing its Old Glory-colored signs with a muted burnt orange and white combo.   The somewhat medical clinic looking signs will be phased in to Walmart’s 3600 US stores, and follows the company replacing blue polyester uniforms with khakis and collared shirts.

I suspect Walmart is trying to make its abrasive, nation dominating brand and imposing culture seem more palpable in new and smaller markets.   The reputation of its intimidating stance has caused many towns to reject proposals for neighborhood Walmart stores in the past.

Let’s watch this behemoth continue to grow as it acquires a warmer hug and better people skills.


One Response to “Walmart Goes Softie with New Logo”

  1. kurniawan Says:

    nice ty

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