Aveo Ad Stripped of Pennies in 30 Minutes

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In the UK, The Chevy Aveo costs 769,500 pence.  Chevy covered a billboard of the Aveo in this many British pennies, and in 30 minutes the car was bare of any remaining copper.

This campaign got people talking about a car that they would normally not bring up in conversation.   When your product is flawed (aka slow, boring and unreliable), bring another component into your marketing to draw a buzz anyways!

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