A Strong Logo Worth Dissecting

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Masc is a store in Yaletown, Vancouver that sells skincare products for men (also online!).

Why I love their branding:
1. Masc is short for masculine.
2. Masc means mask which means what we put on our face.
3. How often do you see skin color work well in a logo?
4. The face is highlited in dark red, and sticks out more.
5. They have gracefully taken the international bathroom sign, which automatically draws people’s eyes because of its standard symbol, and turned it into a bold, simple logo that says everything it needs to say.

And the best part is that the two owners came up with this themselves – no expensive ad firm!

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