A Strong Logo Worth Dissecting


Masc is a store in Yaletown, Vancouver that sells skincare products for men (also online!).

Why I love their branding:
1. Masc is short for masculine.
2. Masc means mask which means what we put on our face.
3. How often do you see skin color work well in a logo?
4. The face is highlited in dark red, and sticks out more.
5. They have gracefully taken the international bathroom sign, which automatically draws people’s eyes because of its standard symbol, and turned it into a bold, simple logo that says everything it needs to say.

And the best part is that the two owners came up with this themselves – no expensive ad firm!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: