Zipcar’s Worthy Challenge

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Eco-Minded folk in 12 North American cities are following Zipcar’s Low-Car Diet Challenge (sweet name):  a campaign to get people to hang up their keys and ride public transit or, if they have to, use a Zipcar for one month.

The idea is getting media coverage.  Although it promotes Zipcar, it is a genuine ‘go green’ story, unlike so many companies trying to jump on the eco bandwagon with a weak campaign.

I hope it takes off because the branding and the concept are sound.   It doesn’t appeal to everyone (me), but it shows that ONE company can truly challenge eco-minded people and their driving priorities.

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