The Draw To The Bread And Butter

by

Jason Vance in Kelowna has a web design company. He recently launched an art/style/pop culture online magazine that focuses on the Okanagan, which has already had 2,000 downloads.

The magazine is so well done in so many ways; bold, powerful layout, diverse coverage, simple messaging. This no doubt magnifies Jason’s ability as a designer, and draws attention to his money maker – his web design company.

More companies need an alternative draw.  I call it ‘the story behind the story’.

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