Zeitgeist Wording, Bitchin Branding



This NY Times best seller is probably a good book, but people DO judge books by their cover.   Out of dozens of books on display, this jumped out at me from the shelf.

The wording is timely (zeitgeist can mean ‘the right now’).  I was taught to write the way that people talk, and this wording resonates well with a generation of people that speak in IM chat lingo and think in Facebook updates.


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