Did you find the King’s wallet?

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burger-king-id

Burger King has started a subtle yet compelling buzz by leaving wallets in US urban hot spots.  The wallets include actual money, BK money, and the Buger King’s funny Driver’s License.

Picture the feeling you get when you find someone’s wallet:  the slight surge of adrenaline, the determination to return it to its owner, and the thought of whether or not you’d keep the included money.

This campaign is sending Blogistan abuzz and making people scratch their noggins, wondering what’s going on.   Although hard to measure, there’s no doubt burger sales are up.

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