Controversy Helps

by

metro-logo

I got my customer, L2 Accent Reduction Centre, on the cover of today’s Metro newspaper in Vancouver.  My customer thinks that the story is quite controversial.

If there wasn’t controversy to the story, she wouldn’t be on the cover of a popular paper, and tens of thousands of people wouldn’t now know her service exists.   Most of the story content favours her company anyways.

It wasn’t my intention for this to be a controversial article, but I knew that including ‘government funded’ in the press release was just asking for it!

If you can, stir up a bit of genuine controversy – with your company name in the middle of it.  Reporters LOVE covering controversial topics, so why not give the people what they want?

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