Observe the masses and do the opposite

Dine Out Vancouver is 180 restaurants creating a special menu with set prices that are less-than-usual cost.   The much fanfared annual event encourages people to try some of the city’s finest eateries.

The downside, some would say, is that it attracts the thrifty bridges and tunnels crowd who are keen on a ‘funky, urban experience’.  This can change a restaurant’s atmosphere and cause eyes to roll.

Iconic hipster hot spot Chambar has made their intentions clear in a recent Georgia Straight ad, and will no doubt funnel a new brood of loyalists eager to dodge the suburbran hype.