Getting the hip kids moving


hipster_sm-from-divine-carolineNow here’s a company that knows how to talk to a niche market. In this case that market is the ever elusive New York Hipster Demographic. Although a Hipster will scoff at the idea of being called a Hipster, only a Hipster would would find this really funny.

Take a look, it’s literally a check list of sub-culture stereotypes. Loft? Check. Skinny Jeans? Check. Irony? Double Check.

Another interesting point to take note of is the fact that this is just a street poster, but because it’s so clever and entertaining, it’s now circling the internet and getting tons more coverage that a simple paper ad ever would. This is huge for

Talk about bang for your buck.

photo via


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