Zeitgeist Tag Lines


Zeitgeist means the spirit of a time, or the spirit of right now.

Purolator in Vancouver’s slogan exploits the emotion running through the city around anything Olympics, while Virgin Mobile in Toronto joins those frustrated with the economy with screwyourecession.com.  Check it soon for recession screwing updates!

Virgin story via Jennifer Wells at The Globe & Mail
Purolator story via my BlackBerry from my office window



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