I'd do anything for money

This ad promotes a TV show where contestants have to do extreme stunts for prizes. I’m not sure if the stunts are as extreme as palm piercing, but it certainly gets the readers attention and sets the tone for the message being parlayed. It’s the game show where “pain equals cash.”

A lot of the times when a company is making a print ad, they just look at the layout and the image that will go on the page. The most they think about the actual physical properties of the magazine are when it comes to billing time and they see the rates for a 2″ x 2″ ad.

How could something like this be done on a billboard? Or a bus shelter? Or a posted bill?

Link to the show: “I’d do anything for money” Herre på täppan (Swedish)


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