Vancouver’s Broadway was a Marketing Decision

by

100 years ago, businesses got together and had the city change 9th Avenue in Vancouver to Broadway.
Story in today’s 24 Hours here.

I wonder what other significant change a group of businesses can bring.   Instead of waiting for a public committee to instill change, I believe small towns and whole areas can thrive like never before with a new message/campaign/theme if a concerted effort is put forth by a handful of companies.

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