Waiting to Pee Broke a Record


This week in Brussels, 756 people made the longest toilet queue to set a new world record in support of UNICEF‘s WaSH (Water, Sanitation and Hygiene).

Unicef says  “We have 5,000 children dying every day from the lack of clean water, sanitation and hygiene education — this means one every 20 seconds.”

Things needed to set this up:  donated porta-potty, huge email list, press release.   It probably cost them NOTHING and it made headlines around the world.

Reuters link.

I wonder – did they HAVE to use the bathroom to make it official?   That could get personal.



One Response to “Waiting to Pee Broke a Record”

  1. Sam Van Eman Says:

    I’ve never seen a more beautiful loo line.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: