Niche is Chic


A lot of small companies do too much and miss out on marketing opportunities because they’re not focused and can’t build credibility.

I often correct people:  I’m not a ‘Full Services PR Firm’ or a ‘PR Consultant’. I help small companies generate media coverage – that’s my niche!

2 photographers with spectacular work because they’re focused:

Ken Wan of ARC does stunning Architectural Photography, and
Maria Petersen of will capture your graduation like no one else.  What’s your specialty?


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