The New Global 4 Letter Word


Microsoft’s new Bing ‘decision engine’ will go live June 3rd.  While some people criticize the name, soft spoken CEO Steve Ballmer explains to Walt Mossberg that the name had to be easy to say in multiple languages.

The functionality will be great, but the name ALONE will take this new form of search to stratospheric levels.

The name ALONE of your next brand can be this iconic too.


2 Responses to “The New Global 4 Letter Word”

  1. Matt Fidler Says:

    For those that don’t know the name stands for “But
    It’s Not Google” Pretty bold move.

  2. Chloe Says:

    Very bold but when described in the past tense (as in “I Googled it”), it becomes “Binged”.
    Is purged too far behind?

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