Cheap Fun Can (Not Will) Make a Big Splash


Mentos Gum’s Make Your World Go Rounder campaign, which promotes their new gum in a round tube, was a guerrilla marketing stunt in Montreal, Vancouver and Toronto.  I saw them hop through Yaletown and everyone was watching.
Mentos round

The fun factor was definitely conveyed (Flickr), and it likely didn’t cost a ton to buy white jump suits and bouncy balls.

I’m not sure how strong their PR efforts were though.  Their Twitter followers are few and other than the video below their YouTube views are VERY low. A good idea/stunt needs to be marketed properly.


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