Fake Signs Work

by

deercrossingstroop
North Vancouver has signs along roads where deer are repeatedly maimed by cars, warning drivers of rhinos, camels and dead people.

Since the signs went up, the number of deer road kill has dropped by 80 percent!

People pay attention to things they’re not used to seeing.  What can you do to make people do a double take?

Great article on this in Vancouver Magazine.

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