Give ‘Em a Reason to Follow You


Curtis Kimball in San Francisco has 5,400 people following him on Twitter to find out where his mobile creme brûlée cart will be each day.

This is an example of someone maximizing Twitter.  He says it’s now his only marketing tool.

Companies need to find out how to get their specific audience to pay attention to their tweets.  It’s one thing to have followers – and it’s a completely different thing to have your followers actually engaged.  Treat it as a completely separate marketing campaign.

via NY Times


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