Pink Collar Painters

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The Yaletown Business Improvement Association could easily hire full on tradesmen in traditional white gear to tend to the regular maintenance of the area.  But why would they?

EVERYTHING matters.  Every SINGLE detail makes up the image, look and vibe of a neighbourhood(store/website/ad campaign etc…).

The details have been scrutinized right down to WHO will paint the railings.

And guess who gets asked for directions and area suggestions more.

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