Consistent Messaging

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I am fervently conservative (military, law and roads – stay out of EVERYTHING ELSE please, Cdn & US Governments) but Canada’s most pro-socialist, pro-big government leader Jack Layton is very good at staying on message.

He doesn’t aim to be Canada’s next Prime Minister, but focuses on keeping the NDP as a ‘third option’, and every election this strengthens his base.

I think brands that can solidify themselves in one area and continue to feed their fans/repeat customers the same language have more long-term potential than organizations that try and do too much for too many different interests.

Photo: Brent Gundlock, National Post via Sun

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