Reference Strong Numbers


Chrysler will no longer make owner’s manuals for every car, and all manuals will now be online.

This is a cost savings strategy but they’ve spun it to say that they’re saving 930 tons of paper which equates to 20,000 trees per year.  Wow!

I bet people consider buying a Chrysler from that statistic alone.  More companies need to tie in what they’re doing to a macro number.  It doesn’t have to be green.  It could be based on productivity, charity driven, etc… How is what you’re doing affecting the big picture?

20,000 trees divided by 170 trees per acre (low estimate) = 117 acres saved.  That is not as impressive as saying 20,000 trees, but still significant for ONE company’s owner’s manuals each  year.

via Autoblog


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