7 Reasons VIA Will Skyrocket


Starbucks launched instant coffee this week. Watch funny video.
This will be a massive hit for obvious reasons:

1. VIA.  Name brand that compliments product
2. Warm, stand-out colors and diverse images on marketing collateral
3. Concise, simple wording around product benefits
4. Overwhelming amount of in-store decals and cardboard cut-outs
5. Free samples!
6. Ridiculously huge media coverage in 2 days (whoah)
7. Already all over Google Images (this is huge and rare and usually takes time. A lot of companies don’t think it matters.)

Two thumps up for Starbucks on this blitz campaign.



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