Polarize Your Prospects

by

WW 2
The slogan for the new Woodwards development downtown Vancouver is ‘Be bold or move to suburbia.’  That gets you off the couch either way man.

There’s too much safe marketing out there that literally does NOTHING.
My customer Spence Diamonds has deliberately annoying radio ads.  The CEO says that in order for the ads to be effective, 30% of people have to love them and 30% have to hate them. Their sales have jumped by 30% since they started the ads.

Separate the wheat from the chaff.  There are people that will not buy from you: piss those people off and ignite your followers.

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