Polarize Your Prospects


WW 2
The slogan for the new Woodwards development downtown Vancouver is ‘Be bold or move to suburbia.’  That gets you off the couch either way man.

There’s too much safe marketing out there that literally does NOTHING.
My customer Spence Diamonds has deliberately annoying radio ads.  The CEO says that in order for the ads to be effective, 30% of people have to love them and 30% have to hate them. Their sales have jumped by 30% since they started the ads.

Separate the wheat from the chaff.  There are people that will not buy from you: piss those people off and ignite your followers.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: