The Story BEHIND The Story


Phil Harbut
I got FrogBox in today’s Metro with a story I wrote about biodiesel.  I did the research, provided stats and other content.  Only then was it story-worthy, so including the photo and mention of FrogBox made sense to the paper’s editor.

Companies try too hard to get stories just about them.  The story should be about something that matters to readers that also includes you.  That’s what reporters are waiting for!

Rad guy in photo:  Phil Harbut



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