White Jacket Required


Imagine being a US doctor and getting an invitation to hear Barack at the White House, and on the invite it says “Oh, you gotta wear a white lab coat.”

Doctors don’t wear those that often.  This is absolutely a socialized healthcare marketing strategy by Barack to show everyone he’s with his cohort of PhDers who aren’t afraid of blood.

Everything matters in conveying a message – right down to what your hand picked audience is wearing.

source: White House


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