Legal Threats Can Be Good


adobe_flash_logoAussie start up Envato had a product called FlashDen, but deep pocket firm Adobe owns the trademark to the word Flash, so Envato had to quickly change the name.  They chose ActiveDen.

I hope The Washtington Post and TechCrunch got wind of this because Envato’s PR person proactively shared the news.  Being on the Post and TC could prompt the biggest traffic spike that the young Aussie firm ever has.

Consider sharing your dirty laundry or legal news if it helps get your brand good exposure.


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