BoingBoing Got Stronger

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Random blog behemoth BoingBoing redesigned their layout and made an undaunted, valiant move with their new slogan.  They went from the tepid yet classic ‘A Directory Of Wonderful Things’ to ‘Media Culture Brainwash For Now People’.

The new slogan draws you in, makes you want to be apart of it in a proud, self-deprecating way.  BoingBoingers are mindful of their cult-like tendencies and this new descriptor sums them up sharply.

Brands that embolden their base with a strong identity only increase loyalty.

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