Cherish Email Subject Lines

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Ever since Gregg at WreckedExotics.com switched from sending out emails with the subject “Wrecked Exotics Crash Update” to something more dramatic and specific, he has seen a massive jump in traffic.

Late last night he sent out an email titled “Huge Truck Rolls Over Police Car Like a 4 Wheeler” and he had 500,000 clicks by 9am.  That’s not a misprint – he has a ridonculously massive following.

No matter how big your email list is, give them a subject line as potent and dramatic as possible, but stay legit.  A great place for headline ideas, even though I loathe this woman’s perspective with every fiber in me is The Huffington Post.  Damn you, Arianna for being so bold.

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