Beyond What You Sell


Gene Wigglesworth in Vancouver, Washington sells this funny shirt to show his city’s constant need to explain where they really are (n’t).

Gene owns a muffler shop.  People come to his muffler shop to buy this shirt.  But you know what??  Some people that buy a shirt end up getting a muffler.

So ya, a funny, sought after shirt that has nothing to do with mufflers sells more mufflers.

Draw more of them in with something else.

via NY Times


75 Responses to “Beyond What You Sell”

  1. laurie Says:

    I would like to buy a t shirt for my brother, a Vancouverian (ite?). Can you help? Thanks

  2. Dusty Says:

    I’d also like to track down a shirt – or at least the name of his muffler shop.
    A fellow former-Vancouverite.

  3. Tyler Says:

    I know! I wish I could find him online. Sometimes Google isn’t as effective as asking a teenager at a local gas station, which I sense might be required in our quest for Gene’s shirts…

  4. chefsteve Says:

    the shirts are available at the vancouver visitors bureau and at the Fort Vancouver gift shop

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