Lululemon’s Controversial PR Win

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Lululemon‘s new clothing line called ‘Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition’ has the VANOC legal dept all hot n bothered.
That was the plan.

The clothing line has different colours for different countries.  Canada’s colour is red and is the only country that gets a gold zipper – all other countries get a silver zipper. The hockey toque comes with a black marker for teeth.

They’ve had over 70 media hits in major outlets since Monday.  Who doesn’t love almost but NOT crossing the line?!

via The Province

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