A Name for the Layman


Motorolla’s Droid sales are strong, but didn’t take off like Verizon/Google/Motorola hoped it would.  Apparently they blame the name.  Some claim it sounds too robotish.  The phone has been renamed ‘Milestone’ for all launches outside the US.

I like Droid WAY better and am not as excited now to get one, but I can see their point.  High volume products need to appeal to a much broader crowd than just their base.  The cult-like culture and ‘Droidies’ will not be as strong with a moniker like ‘Milestone’, but sometimes it’s more about straight up sales over brands that cater to geeks.


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